08 Feb 5 Useful Tips For Producing Quality Corporate Videos
Corporate identity is very important for businesses to connect with their respective target market in the current era of widespread communication, globalization and image consciousness. Gone are the days when ATL used to work for brand building and image creation at great lengths; today, we are living in a digital world where people like to connect with visuals coming their way in the forms of a video or a photo or anything attention-seeking & clickable. Today, all kinds of information are available over the internet over one’s fingertips, be it about a brand, its corporate life, BTS of an event, customer reviews, people’s verdicts, you name anything and you will have it served over the internet.
Considering this ubiquity of information spreading around has compelled brands and companies to think beyond the traditional vehicles and tools of promotion and marketing; and rather have focused on the interactive experience based gimmicks to enhance their brand equity and employee citizenship for the corporate. Videos nowadays have been playing a pivotal role in getting noticed, breaking the attention deficit clutter, and getting the intended message across which a bundle of papers or a powerpoint presentation or a photo cannot pull off. But then again, quality always triumph the quantity and for this sake, it is imperative that corporates should invest into quality production of meaningful and relevant videos instead of taking a ride on the bandwagon just for the fun of it. There are many agencies in Australia who have been working hand in hand with clients in creating, strategizing and producing meaningful content for their respective corporate identities; the Coordinate is one such creative station who has earned immense respect in the field of marketing communication and media over a short span of time. Video production is their one of the USPs, urging them to amalgamate strategy, creativity, and execution in sync. To generate a lasting and viral outcome.
However, there are certain things that one must pay heed to while producing quality content for a corporate client once creatives, timeline, and storyboard have been finalized, such as:
Find A Personal Connection With Target Market
It is important that your content is going to touch hearts and strike the minds of the target audience; considering this, it is important that you run a scan of client’s targeted market in order to know them better to be able to engage them through the video content in an effective and efficient way through the corporate video production Canberra. Once you have listened to the needs and expectations of your client company, the next task is to start doing your homework to find common persuasive ground with its target market.
Once you have done the target audience analysis, the next step is to figure out the strategy for storytelling. You need to develop an entertaining, convincing and emotional argument. Then revolve around the emotional appeal and depth of the details in order to make it more engaging for the viewers. It could be a case/situation based scenario or a problem which could be resolved by a product or a service. It is up to you how you want to portray it during the corporate video production Australia process but, focus and work around the appeal factor of it.
Shoot The Story
Once, the story for corporate video production Canberra is finalised, now you need to sign up with a skilled director and cinematographer to capture the film with emotions and details which would resonate loud with your respective target market. Producing film visuals is a great way of storytelling as it captures the depth of every feeling of a given scenario.
Editing Is A Key
Editing play a key role in making a story heard and watched over and over again. You need a team of really good editors in hands to accentuate the impact of the final product. Bear in mind, editing could make or break the story, therefore, be very cautious about it.
Everything is done by now, all you need is an effective distribution strategy to spread the words and to resonate with your audience. It could be online channels, influencers, or TV, up to you but it has to be in sync. With the consumer behaviour patterns of your targeted market.
A good video production company is a lynchpin in creating compelling and meaningful content for its corporate clients. Goes without saying that the effort needs creativity, planned strategy and a lot of patience on the go to make something totally worth the pain.